e-Commerce

Your e-Commerce Growth Engineered from Strategy to Scale

We don’t just manage your ads. We align your tech, strategy, and analytics into one intelligent growth engine.

We Adverise

Almost 500000 Products

Our product feed network already covers almost 500 000 SKUs and is growing fast.

Flexible Collaboration Models

We adapt to your internal team, market timing, and product cycles. Our process scales with your business — not the other way around.We adapt to your internal team, market timing, and product cycles. Our process scales with your business — not the other way around.

Comprehensive-support-icon

360° Strategic & Technical Support

We combine technical integration, funnel logic, media planning and performance analysis into one consistent process. From infrastructure to insights, every element is aligned for sustainable eCommerce growth.

Flexible-form-of-cooperation-icon

Two Experts Combined

Strategy & PPC execution - You gain access to a team that works across both strategic architecture and hands-on media buying. We don’t separate vision from execution — we build and run the system that delivers results.

Where you are now

Launching your first eCommerce store? Or looking for an agency that can help you stand out and reduce risks? No matter your stage, we support you from first steps to full-scale growth.

Choose your Stage

Every eCommerce project is different. That’s why we tailor our offer to where you are right now. Whether you’re starting, preparing to launch, or ready to grow, we have proven solutions to help you move forward.

We’ll Call You

Drop your number and we’ll give you a quick call to discuss how we can help.

No Matter the Stage — There’s a Track That Fits.

Where You Are — and Where You Could Be

01 Foundation & Audit

We set the groundwork by aligning your business goals with the right tech stack, campaign architecture, and analytics (First month after signing the contract)

Setting up your tech stack and performance base the right way.

Diagnosing what’s not working and rebuilding for conversion by adjusting

Expanding on what performs, automating, and refining for scale.

Our Collaboration Process

Together, we navigate each phase with purpose and integrity, driving impactful results that reflect our shared vision.
Month 1
Foundation & Launch (Foundation) - This section will be use for meta ads and Google ads with slight changes.

1. Business & Market Audit

Thering critical data about your product, business environment, and market positioning.

  • We assess your products, margins, audiences, and competition.
  • Define your hero product lineup by identifying items with proven demand, competitive edge, and advertising readiness for a better start.
  • Includes keyword mapping, persona profiling, feed evaluation, and platform readiness (Meta Pixel, GTM, GA4, Applies to: Meta & Google

2. Technical & Advertising Environment Setup

Building a robust advertising and analytics infrastructure or testing the existing one.

  • Historical Data access and available Ad accounts access
  • Ads account, Google Analytics, Google Tag Manager, Google Merchant, Meta Business Center, Meta Ads account creation if never been created.
  • Pixel, CAPI, Conversion API, Google Tag Manager integrations
  • Campaign structures tailored to business goals (Search / Shopping / PMAX / Meta Conversion Campaigns) Applies to: Meta & Google

3. Analytics Ecosystem Activation

Implementing conversion tracking and performance data layers within your analytical framework.

  • Data Layer, conversion goals, custom dashboards, attribution modeling
  • Google Merchant, Google Tag Manager, Google Search Console, Meta API, Pixel Applies to: Meta & Google

4. Initial Campaign Launch

Launching low-risk, conversion-ready campaigns focused on high-priority products or services.

Read More

Month 2–3
Learning & Iteration

1. First report dashboard

  • First data insight if populated

2 a. Query-Level Optimization

  • Identify high-performing search terms
  • Eliminate irrelevant or low-quality queries
  • Expand with long-tail search intent

2 b. Creative & Messaging Testing

  • Test ad variations for engagement & conversion
  • Refine offers and visual language by segment

3. Budget & Bidding Optimization, depends on ad spend

  • Adjust CPC/CPM strategies per performance
  • Restructure campaigns to support better ROAS
  • Tests with bid adjustments and bid strategies Applies to: Meta & Google

4. Funnel & Landing Page Adjustments

  • Analyze UX friction, drop-off points, time to action
  • Implement A/B tests or CRO improvements Applies to: Meta & Google

Read More

Month 4+
Scaling & Strategic Expansion

1. Continuous Keyword & Audience Expansion

  • Add new campaign types (DSA, broad match, lookalikes) Target new product categories or geos Applies to: Meta & Google

2. Budget Scaling & ROAS Monitoring

  • Scale what converts, reduce what doesn’t
  • Establish growth ceilings & reinvest strategies

3. Deep Optimization Routines

  • 70+ ongoing actions: keyword audits, copy split tests, bid strategy evolution, geo refinements, device analysis, audience layer tuning Applies to: Meta & Google

4. Reporting & Strategic Reset (Monthly)

  • Unified dashboards + insights development
  • Strategic calls with your account lead Iteration roadmap & growth forecasting
  • Quick Audit of accomplishments

Read More

Customer Data & Insights

Unlocking the Value Behind the Metrics

We help you unlock what others overlook. Our integrated data platforms identify growth bottlenecks, reveal behavioral patterns, and power decisions that improve actual business outcomes.

Related Capabilities:

Why It WorksPerformance Is Built, Not Bought.

We combine performance marketing with UX, data, automation, and operational precision. Every ad runs on a system — every system is built to adapt. Because eCommerce growth is not about volume — it’s about control.

Technology & Data EcosystemEverything You Need. Nothing You Don’t.

Highlight your integrations (GA4, GTM, Meta Pixel, Facebook CAPI, Shopify,

Analytics + Reporting

Present core reporting metrics + dashboards, emphasize ownership, control, and understanding of data.

Lightcraft Media Clients

Picked brand that we support

Unlock the Full Potential of Your Store

One session. Real insight. Zero pressure.

Lightcraft Media

Lightcraft Media Sp. z o.o. al. Jana Pawła II 27 00-867 Warsaw Poland Tax number:  PL5273135919