Analytics

We design data ecosystems that power marketing performance.

Analytics

Key issues we sove

At Lightcraft Media, we build and optimize analytics systems that deliver structured, accurate, and business-ready insights. Whether you’re in B2B, eCommerce, or services — we make sure your data is connected, clear, and driving real results in an available environment.

Key issues we solve

Collaboration framework

We offer two distinct models of cooperation, depending on your current needs:

1. Marketing Strategy & Ad Management

A comprehensive service covering campaign planning, execution, and optimization across Google, Meta, and other key platforms.

Business-&-Market-Audit

2. Analytics-Driven Support

Focused solely on analytics: from auditing your current setup to building a tailored analytics environment, implementing GA4, GTM, Meta Pixel, and Looker Studio dashboards.

Whether you’re looking for hands-on marketing support or robust data infrastructure — we have the model that fits.

3. Custom Analytics Infrastructure

This is not a plug-and-play solution — it’s a strategic and technical engagement aimed at creating a reliable, long-term data infrastructure,
built with your developers, for your business.

We don’t believe in generic dashboards or off-the-shelf solutions. Our approach starts with understanding your business — its structure, its customers, its KPIs. From there, we build a tailored analytics strategy that reflects how value is truly generated in your organization. Every tag, every metric, every dashboard is designed to bring clarity — not complexity.

This model is tailored for companies that want to build or rebuild a full analytics stack from the ground up, often in collaboration with their internal developers or product teams.
We work closely with your technical stakeholders to:

What we offer

We offer two distinct models of cooperation, depending on your current needs:

Analytics Infrastructure & Audits

1. Analytics Infrastructure & Audits

We evaluate your existing setup or build a new one from scratch. Our audits ensure you’re not flying blind — they’re the first step toward informed decision-making. Key deliverables:

2. Ad Platform Integration

We connect all your key platforms — Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, t — into one unified system.
You get:

Interactive-Dashboards-Looker-Studio

3. Interactive Dashboards (Looker Studio)

Forget spreadsheets. We build custom dashboards that highlight your KPIs, sales funnels, behavioral data, and campaign performance in one intuitive interface. Designed for:

NOTE: Examples of the data as pictures from Google Looker Studio or Google Tag Manager

4. Automated Reports & Alerts 

Reduce manual work and increase accuracy. We automate the delivery of performance reports and set up alerts to catch anomalies before they cost you money. You’ll benefit from:

Use cases we support

We offer two distinct models of cooperation, depending on your current needs:

Solution Area

Google Analytics 4

Google Tag Manager

Meta Ads & Pixel

Google Ads

Looker Studio Dashboards

Marketing Automation Reports

Examples of What We Deliver

Enhanced eCommerce tracking, event flows, GA4 setup

Custom events, scripts, and DataLayer integration

Full setup with Pixel & CAPI, ad-level event attribution

Conversion imports, campaign-level ROI tracking

Real-time KPIs, cross-channel performance boards

Scheduled reports for executives, campaign insights Ask ChatGPT

Discovery & Audit

Process stage #2

Strategic Design

We design your analytics architecture based on both business needs and your internal technical and resource capacity. Our solutions are always tailored — whether you’re fully in-house or working with limited dev suppor

Implementation & Tagging

Process stage #4

Dashboard Development

We build Looker Studio dashboards based on your goals, KPIs, and feedback. We prioritize the data that matters most to your team, ensuring it’s presented in a way that’s useful, intuitive, and easy to act on.

QA, Automation & Handover
1
2
3
4
5

Process stage #1

Discovery & Audit

We start by assessing your current analytics stack — including GA4, GTM, Meta Pixel, and campaign tracking. This audit helps us identify misconfigurations, missing data, and improvement areas across platforms.

Strategic Design

Process stage #3

Implementation & Tagging

We carry out the technical implementation — configuring GA4, GTM, Meta Pixel, and event tracking — aligned with your available resources and infrastructure. Every tag is business-driven, tested, and documented.

Dashboard Development

Process stage #5

QA, Automation & Handover

We test the full data pipeline, implement automation for scheduled reporting, and onboard your team. You receive a fully operational, scalable analytics environment, with ongoing support if needed.

Discovery & Audit

Process #1

Discovery & Audit

We start by assessing your current analytics stack — including GA4, GTM, Meta Pixel, and campaign tracking. This audit helps us identify misconfigurations, missing data, and improvement areas across platforms.

Strategic Design

Process #2

Strategic Design

We design your analytics architecture based on both business needs and your internal technical and resource capacity. Our solutions are always tailored — whether you’re fully in-house or working with limited dev suppor

Implementation & Tagging

Process #3

Implementation & Tagging

We carry out the technical implementation — configuring GA4, GTM, Meta Pixel, and event tracking — aligned with your available resources and infrastructure. Every tag is business-driven, tested, and documented.

Dashboard Development

Process #4

Dashboard Development

We build Looker Studio dashboards based on your goals, KPIs, and feedback. We prioritize the data that matters most to your team, ensuring it’s presented in a way that’s useful, intuitive, and easy to act on.

QA, Automation & Handover

Process #5

QA, Automation & Handover

We test the full data pipeline, implement automation for scheduled reporting, and onboard your team. You receive a fully operational, scalable analytics environment, with ongoing support if needed.

Our implementation process

We offer two distinct models of cooperation, depending on your current needs:

Working together, step by step

You get a clear process — not chaos

From audit to implementation and reporting, we guide every step with precision and structure.

You’re never left in the dark

We communicate proactively, provide clear documentation, and ensure your team understands the “why” behind every decision.

You keep contror

We adapt to your internal workflows, technical capabilities, and business pace — not the other way around.

You grow with clarity

Every insight, dashboard, or campaign we deliver is built to move your business forward — based on real numbers, not assumptions.

You choose your model

You choose your model

Whether you need full campaign support, analytics-only setup, or an enterprise-grade tracking environment — we tailor the collaboration to fit.

You’re not buying a service — you’re gaining a strategic partner

We’re here to build something meaningful with you: long-term, scalable,
and data-driven.

Are you interested in our approach?

The first conversation is a short initial consultation that allows us to quickly assess whether we are a suitable partner for cooperation or whether the project is beyond our scope. We focus on quality, not quantity, focusing on long-term relationships based on clearly defined conditions. Our goal is to build valuable and lasting cooperation.

Lightcraft Media

Lightcraft Media Sp. z o.o.

al. Jana Pawła II 27 00-867 Warsaw

Poland Tax number:  PL5273135919